Impact Digital Entrepreneurship Apprentice @ Kementerian Pengajian Tinggi (IDEA@KPT)
On May 2021, UNIMAS sent their delegations to participate in this national program organized by the Ministry of Higher Education (KPT) with a participation of more than 20 universities all over Malaysia. The program aims to inculcate the importance of Digital Marketing for businesses among selected students studying in Institutions of Higher Learning in Malaysia.
Students were trained by prominent Digital Entrepreneurship experts, which later be attached to Micro-Small Enterprises (MSEs) for an apprenticeship. Red Team consists of four members; Dr Norazirah bt Ayob as the mentor, Melvin Carson anak Midin, Sheika Shermilla and Nurzarra' Ain Azmieda Azamie who attached to FJ Resources, the printing services company owned by Mr Haritz Suzario (SME). Meanwhile, for Blue Team, Dr Mahani Abd Shakur is the mentor, Vironica Bangan, Angelina and Nursyahidah who attached to the local SME, Bella Little Box.
Throughout the journey, the students will be trained while at the same time will be attached to the SMEs to assists them in boosting their business and adapting digital marketing in the business. Various tasks where given and the students' works will then be evaluated based on the business planning digital report, case study, digital poster and video report.
It was such a challenging journey for the participants and SME as their unable to frequently meet up for discussion and engagement due to the travel restrictions during the pandemic COVID-19. Most of the time, they engaged through Zoom meeting, video calls and phone calls. As some participants are in their 3rd year and under internship period, the participants have to manage their time wisely to do some discussions, attending training sessions at night thrice a week, preparing reports and etc. Despite all those obstacles, they still managed to go through the ups and downs of the journey successfully.
This program not just merely hitting the target sales and boosting the SME's sales, but enable the participants to adapt and practice their knowledge on digital marketing in real businesses entity. This program also the platform for the participants to contribute back to the community by applying their knowledge in developing the community.
Recently, on 5th August 2022, the prestigious closing ceremony had been held at the Grand Banquet Hall of UTMKL Hotel and Residence located in Kuala Lumpur. Red Team won 1st place for Business Planning Digital Report and brought back a cash prize of RM3500, a trophy and certificates.
