FACULTY OF ECONOMICS AND BUSINESS

Our Undergraduate Programmes


WE01
WE02
WE03
WE07
WE09
WE10
WE13

WE01 - Bachelor of Economics ( Hons ) Service Economics

UG Programme 4

UNIMAS has become the first university in this country to offer Service Economics programme that meet the national and international demand for professional workers in the service industry. This is coherent with the national economic transformation, that moving towards a service driven economic country. Students will be equipped with theories and business practices in health, knowledge, transportation, and recreational services. Emphasized will be given on the principles of services economics to preparing them with skills that required in solving economics and services management issues.

Career Prospects

Financial Services (Banking and Trust), Insurance, Health Care Management, Utility Services, Hotel, Tour and Travel Agency, Courier Services, Agriculture, Oil and Gas, Education and Training, Manufacturing, Media, Construction, Real Estate, Government Agency and etc.


WE02 - Bachelor of Accountancy (Hons.)

Bachelor of Accountancy (Hons.) aims to produce knowledgeable scholars who are ethical, capable and competent in accounting. The graduates can contribute to national development, society, and humanity as a whole. These scholars shall be able to generate enthusiasm in knowledge and also committed to business in general and the accounting profession in particular. They will also acquire leadership qualities and act as a catalyst for change as well as receptive in performing their duties in various sectors and the environment. They are capable to face both the current and future challenges. The program also enables students to major in accounting and become professional accounting practitioners. They will be able to make accounting as an important area for specialization recognized by the professional bodies such as the Malaysian Institute of Accountants (MIA), and also the international professional bodies such as the Association of Chartered Certified Accountants (ACCA) and Chartered Institute of Management Accountants (CIMA).

Programme Learning Outcomes (PLO)

Upon graduating from this program, the students are able to:

1. Describe, define and differentiate accounting concepts and principles and also other reporting standards[Knowledge],

2. Prepare, interprete and evaluate financial information and specialise in the area of taxation, auditing, management accounting and public sector accounting [Technical],

3. Communicate effectively with all relevant parties and users of accounting information [CS],

4. Apply the knowledge and skills in problem solvings and decision makings in many aspects of accounting [CT],

5. Master social skills and discharge individual and group responsibilities [TS],

6. Effective use of management information towards professional development and continuous improvement in knowledge acquisition to face global challenges [LL],

7. Demonstrate specialised skills in the formation of business and financial planning towards enterpreneurial and management development [ES],

8. Display professional ethics that are fully responsible and consistent with high moral value [EM], and

9. Demonstrate the ability to lead and work collaboratively in a management team [LS].

UG Programme 5
Career Prospects

Financial Accountant, Management Accountant, Cost Accountant, Auditors, Tax Analysts, Tax Planning Executives, Loan Officers, Debt Planners, Actuary, Budget Analysts, Debt Counselors, Financial Analysts, Insurance Account Managers, Tax Inspectors, Revenue Agents, Forensic Accountant, Tax Auditors, Payroll Analyst, Cost Accounting Director, Investment Accountant, Foreign Exchange Analyst, Public Accounting Practices (you need to be a Chartered Accountant member to be eligible for these public practice profiles), Chartered Accountant (you can either join or establish your own CA consulting services firm if you're a formally qualified CA), Accounts Research Analyst, Financial and Equity Researcher, Lecturer of Accounting, Government Accountant, and Stock Market Executives.


WE03 - Bachelor of Economics ( Hons ) Business Economics

UG Programme 4

Business Economics programme aims to produce graduates who are knowledgeable and competent in economics and able to apply it on business environment. Business economics uses economic theory and quantitative methods to analyze business, organizational structures and the relationships of firms with labor, capital and product markets. Emphasis is given to aspects such as managerial economics, financial management, public finance, investment and portfolio management analysis. Graduates will be equipped with analytical skills and ability which enable them to analyze and identify economic environment and business. The courses are designed to expose students to fundamental of economic development, the role of government, market structure, labour market and investment flow analysis.

Career Prospects

Tax Consultant, Account Service System Consultant, Banking, Utility Services, Hotel, Courier Service, Argicultural, Education, Manufacturing, Media, Construction, Real Estate, Government Agency, and etc.


WE07 - Bachelor of Finance (Hons.)

UG Programme 4

This program aims to produce professionals with analytical thinking; who are able to work in groups and have the constant desire to compete internationally in the fields of finance and business. The courses will provide theoretical and practical understanding of finance and business, in which focus is given to theories related to financial systems and instruments, operations, corporate structure and control, funding sources, competitions, strategic management, and investment mechanism at national and international levels. In addition, this program will also equip students with an understanding on international financial institutions operations, international business agreements, and behaviour of corporations including transnational and multinationals corporations.

Career Prospects

Financial Accountant, Management Accountant, Cost Accountant, Auditors, Tax Analysts, Tax Planning Executives, Loan Officers, Debt Planners, Actuary, Budget Analysts, Debt Counselors, Financial Analysts, Insurance Account Managers, Tax Inspectors, Revenue Agents, Forensic Accountant, Tax Auditors, Payroll Analyst, Cost Accounting Director, Investment Accountant, Foreign Exchange Analyst, Public Accounting Practices (you need to be a Chartered Accountant member to be eligible for these public practice profiles), Chartered Accountant (you can either join or establish your own CA consulting services firm if you're a formally qualified CA), Accounts Research Analyst, Financial and Equity Researcher, Lecturer of Accounting, Government Accountant, and Stock Market Executives.


WE09 - Bachelor of Economics with Honours (International Economics)

International Economics programme aims to produce paradigmatic professionals who yearn to be competitive in the economic and business fields at the international level. Emphasis is given to the evaluation of the impact and contribution of international business /trade on the economy and business environment in Malaysia. Students will be exposed and equipped with the knowledge and skills in international economics and business, management skills and the application of technology. The courses are designed to increase students' understanding of the business and trade theory and practices that emphasize on topics such as pricing, regulation, competition, financial aspects and investment strategies, business, and multinational corporations behaviors.

Programme 1
Career Prospects

Attorney, Campaign staffer,Consultant,Creative writer,Development associate,Economist,Editorial assistant,Financial Analyst,Foreign Service officer,Intelligence officer,Journalist,Legislative assistant,Librarian,Military Services,News producer,Paralegal,Physician,Policy analyst,Production Coordinator,Professor,Program assistant,Reference researcher,Social worker,Speech writer,Student Services administrator,Teacher,University Admissions officer


WE10 - Bachelor of Business Administration (Hons.) Marketing

UG Programme 2

Marketing specialization is a program offered to provide students with a comprehensive understanding of the basic marketing concepts and their role in managing the operations of an organization. Students’ will apply their understanding of the basic comprehensive marketing skills and will be assessed through case studies and other interactive assignments. The use of techniques and information technology to help graduates to make decisions in qualitative and quantitative fields are encouraged. The main focus shall be the preparation of courses in marketing skills such as promotion, distribution, product development, pricing, customer relationship management and others.

Career Prospects


WE13 - Bachelor of Business Administration with Honours (Corporate Management)

Bachelor of Business Administration (Corporate Management) program aims to fulfill the industrial needs towards capable and knowledgeable graduates in corporate management field. Good corporate governance practice and business ethics as based on their specific codes of conduct, will substantially improve the Malaysian corporate sector to compete efficiently as well as to be able to better achievement in the recent current of globalization. In line with the growing demand for high-skilled labor, the courses offered in this program focus specifically on the concepts, theories, and essential skills related to analytical and problem-solving in all aspects of corporate management. The integrated and business multifunctional approaches, comprise of excellent management aspects, inculcating business culture, efficient knowledge management, and managing various managerial functions inter alia (e.g., production, marketing, finance, operational research, strategic planning, human resource management).

UG Programme 3
Career Prospects

Marketing executive, Marketing manager, Sales Manager, Sales Executive, Product Development Executive, Marketing research officer, Advertising Manager, Advertising Executive, Public Relation Manager, Public Relations executive, Promotion Manager, Promotion executive, Brand Manager, Brand executive, Marketing Communication executive, Marketing coordinator, Marketing research executive, Product marketing executive, Corporate communivations executive, Retail executive, Event coordinator/executive.