updated: 05th October 2009

CALL FOR PAPERS


CONFERENCE THEME:

JOINING FORCES. MOVING AHEAD

The Faculty of Economics and Business, Universiti Malaysia Sarawak will host the Asia Pacific Marketing Conference 2009 from 09th – 11th December  2009. The aim of the Conference is to provide opportunities for professionals, practitioners and academicians to share their insight on the development and challenges in all areas related to the field of marketing. This conference will be a gathering platform for business communities to discuss and share knowledge on current issues relating to the marketing effort in the Asia Pacific region. Through stimulations of cross-disciplinary and cross academic-practitioner discussions and networking, participants can further enhance and enrich their knowledge on the dynamism of marketing business environment.

Papers describing original works in all aspects of Marketing are invited. Topics of interest include but are not limited to:

 ·        Advertising / Marketing Communication Issues

·        Buyer Behavior

·        Conceptual and Theoretical Papers

·        Supply Chain Management / Pricing

·        Market Orientation and Relationship Marketing

·        Marketing in International and Cross Cultural Environments

·        Research Methodologies /Empirical Generalizations

·        Personal Selling and Sales Management

·        Services Marketing

·        Strategic Issues

·        Marketing and Information Management

·        Ethics and Social Responsibility

·        Entrepreneurship/Innovation and Creativity/New Product Development

·        E-Business Marketing/Internet Marketing/E-Commerce


keynote Speaker

  1. MAG Keynote speaker,Professor Ashish Sinha (Abstract)
  2. Yb. Dtk. Hj. Talib Zulpilip (Biodata)