updated: 05th October 2009
CALL FOR PAPERS
CONFERENCE THEME:
JOINING
FORCES. MOVING AHEAD
The
Faculty of Economics and
Business, Universiti Malaysia Sarawak will host the Asia Pacific
Marketing
Conference 2009 from 09th
– 11th December 2009.
The aim of
the Conference is to provide opportunities for professionals,
practitioners and
academicians to share their insight on the development and challenges
in all
areas related to the field of marketing. This conference will be a
gathering
platform for business communities to discuss and share knowledge on
current
issues relating to the marketing effort in the Asia Pacific region.
Through
stimulations of cross-disciplinary and cross academic-practitioner
discussions
and networking, participants can further enhance and enrich their
knowledge on
the dynamism of marketing business environment.
Papers
describing original works in
all aspects of Marketing are invited. Topics of interest include but
are not
limited to:
·
Advertising
/ Marketing Communication Issues
·
Buyer
Behavior
·
Conceptual
and Theoretical Papers
·
Supply
Chain Management / Pricing
·
Market
Orientation and Relationship Marketing
·
Marketing
in International and Cross Cultural
Environments
·
Research
Methodologies /Empirical
Generalizations
·
Personal
Selling and Sales Management
·
Services
Marketing
·
Strategic
Issues
·
Marketing
and Information Management
·
Ethics
and Social Responsibility
·
Entrepreneurship/Innovation
and Creativity/New
Product Development
·
E-Business
Marketing/Internet
Marketing/E-Commerce
keynote Speaker
- MAG Keynote speaker,Professor Ashish Sinha (Abstract)
- Yb. Dtk. Hj.
Talib Zulpilip (Biodata)
